d'Latibule Wellness
Project Type
Brand Identity Design
Logo Development
D’Latibule Wellness is a holistic wellness brand focused on somatic healing and nervous system regulation. I created a full visual identity for the brand, including a custom wordmark logo, colour palette, and mood boards designed to reflect its calm, intentional energy.
the challenge
Building a brand from scratch—starting with just a name.
d’Latibule Wellness came to me with a clear mission but no existing brand identity. They didn’t have a website, logo, or colour palette—just a name and a vision rooted in holistic wellness. The most challenging part of the process was translating that vision into a logo. While the client wanted a simple wordmark, I needed to make it feel distinctive and aligned with the brand’s core values of calm, balance, and intentional care.
the solution
A collaborative process rooted in feeling and flow.
We began with a brand workshop to draw out the client’s preferences, personality, and desired tone. From there, I created mood boards and multiple color palette directions based on emotion and energy. While the palette came together naturally, crafting the wordmark took deeper iteration—refining fontfaces, adjusting spacing, and introducing subtle modifications to make it feel personal and elevated. Once the visual identity was finalized, it laid the foundation for a calm, grounded online presence that aligned with the brand’s core values.
the Result
A full visual identity that feels aligned, intentional, and alive.
The final brand identity expresses d’Latibule Wellness’s values with clarity and calm. The customized wordmark and warm, intentional colour palette created a cohesive visual foundation that resonated deeply with the client. While the website was developed by another designer, it incorporates the branding I created and brings the visual identity to life across their online presence with consistency and care.
