Curate Creative
Project Type
Branding Identity
Webflow
Website Maintenance
A marketing and branding agency, Curate Creative helps small to medium size businesses grow their online presence through strategic design, branding, and digital marketing. Their work focuses on helping brands stand out, connect with audiences, and achieve measurable results across different channels.
the challenge
Balancing creativity with credibility for a growing startup.
Curate Creative needed a brand identity that is creative while still maintaining a polished, business-like presence. As a startup working with both creative clients and more traditional industries such as development and real estate, the challenge was to design a brand that could feel that is approachable without appearing informal. With minimal initial direction, the goal was to establish a visual identity that communicated professionalism and trust, while still having the creative flexibility.
the solution
Designing a flexible brand system that adapts to its audience.
A flexible visual identity system was created for Curate Creative, including the logo, colour palette, and typography, that balanced creativity with a polished, business-like presence. A more structured colour range supports professional and formal client work, while brighter, expressive colours allow the brand to shift tone for more creative projects. The identity was also translated into a functional digital experience through contributions to the website design and development, with ongoing updates to maintain consistency as the brand evolves.
the Result
A professional yet creative brand built for diverse clients.
The final brand identity positioned Curate Creative as both credible and creative. The visual system allows the company to confidently present itself across a range of clients, maintaining a polished presence while adapting to more expressive project needs. This balance helped establish a clear, trustworthy presence and provided a strong foundation for growth, collaboration, and future expansion.
