Moon Baby
Project Type
Package Design
Social Media Management
Moon Baby is a thoughtfully crafted babywear brand offering ultra-soft, breathable, and sustainable essentials designed for delicate skin and everyday comfort.
the challenge
Telling a gentle story, without repeating it.
Moon Baby is a soft, slow-living babywear brand focused on comfort, sustainability, and care for sensitive skin. Creating content for Moon Baby meant carefully balancing soothing, minimal storytelling with the need to highlight product features and keep content fresh. The challenge was ensuring every message felt just as gentle and intentional as the products, without becoming repetitive or losing clarity.
the solution
Bringing calm to the feed through color, shape, and tone.
To keep content gentle yet engaging, I leaned into Moon Baby’s brand colors, round organic shapes, and warm minimalism. I managed the brand’s social media presence by planning visuals, writing captions, and selecting hashtags to support growth and reach. By aligning every post with the brand’s soft, calming identity, I helped create a cohesive visual language that evoked comfort while keeping the feed varied and inviting.
the result
A soft, scrollable experience that nurtures the brand online.
While we didn’t track formal metrics, the refined visual tone and consistent messaging helped establish Moon Baby’s online presence as calm, trustworthy, and recognizable. The gentle visuals, thoughtful captions, and targeted hashtags contributed to steady engagement and a feed that visually resonated with the brand’s identity. The result was a content strategy that reflected Moon Baby’s core values—care, calm, and intention—with every post.
